Packaging for Montreal’s McAuslan Brewery new (and fictive) Designer Series' beer.
Given the name “Bold Bleed” at random, I decided to create a design referring to the printing term where elements go past the trim marks of the page. In this design, I focused on emulating the idea of “bleed” with the title, while choosing bright colours to show the boldness of the flavour.
Given the name “Bold Bleed” at random, I decided to create a design referring to the printing term where elements go past the trim marks of the page. In this design, I focused on emulating the idea of “bleed” with the title, while choosing bright colours to show the boldness of the flavour.
